HOUSTON, TX (Nov. 23, 2009) – Holocaust Museum Houston has taken on a new look with the launch of its new Web site designed to make the site more user-friendly for members, offer more information for educators and students and encourage others to visit the Museum.
The redesign of the Web site follows redesigns of the Museum’s newsletter, visitor guide and membership campaign materials and is based on the Museum’s new marketing campaign tagline “Stop Hate. Starting Here.”
“We hope members will find the changes to our site appealing, educational and informative,” said Museum Executive Director Susan Myers. “Our market research told us that our materials needed to be more uplifting and inspirational to entice more guests to actually decide to visit.”
The site’s new feature area “Just for Educators” offers educators items like lesson plans to accompany Museum exhibits, professional development programs, curriculum guides and other teacher resources.
The companion “Just for Students” area offers school children information on how to research the Holocaust and other genocides and how to participate in the Museum’s “Butterfly Project” as well as encouragement on being an upstander rather than a bystander when confronted with evil or injustice.
Members can now avoid having to enter their personal information repeatedly when registering for events or making donations. The new site will automatically populate data fields for members who enter their membership card number and home telephone number. To take advantage of this feature, members should make certain the Museum has a home telephone number on file.
Other changes to the site include a new sitemap for easier access to page information, an expanded search engine and the ability for members to have the site remind them by e-mail one day or one week in advance of any program or event. Members must still register to actually attend the event, however.
Members also can find answers to frequently asked questions and discover which Texas museums will provide free or discounted access to HMH members.
Guests thinking of visiting the Museum also can find answers to common questions, print a map of nearby attractions for a walking visit, find directions by car or rail and book a group tour for 10 or more people.
Redesign of the site was generously underwritten by Marathon Oil Corporation. To see more features of the new site, visit www.hmh.org.
Holocaust Museum Houston is dedicated to educating people about the Holocaust, remembering the 6 million Jews and other innocent victims and honoring the survivors' legacy. Using the lessons of the Holocaust and other genocides, the Museum teaches the dangers of hatred, prejudice and apathy. Holocaust Museum Houston is free and open to the public and is located in Houston’s Museum District at 5401 Caroline St., Houston, TX 77004.
For more information about the Museum, call 713-942-8000 or e-mail firstname.lastname@example.org.